Aubade's tantalizing black-and-white images have been stoking the public imagination since 1992. On billboards high above Paris and shop windows all over France, these ultra sexy ads are veritable icons of sensuality and the romantic spirit that is synonymous with French women. Unprecedented at the time of their launch, they are part of Aubade’s on-going “Lessons in Seduction” ad campaigns: Each “lesson” is a come-hither gem of wisdom, humor, sexy irony, and artistic genius -  but what and who is behind the making-of these iconic ads?

WATCH this rare inside look behind the scenes in the making-of the most sexy "street art" on earth: where photo shoots are sketched out, why every detail counts (down to the tiny bow on a strap), and how a French lingerie model literally strikes a pose.