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A signature name in luxury lingerie, Lise Charmel enhances femininity
With over half a century of artistry and luxury lingerie, the brand has shaped a singular story rooted in exceptional craftsmanship.
Season after season, creation brings renewal and wonder. Lise Charmel has become the leading name in French luxury lingerie around the world.
History
Founded in the 1950s, the Lise Charmel company was taken over in 1975 by Mr. Daumal.
Thanks to its highly innovative and technically advanced products, supported by a communication strategy built on product and image, Lise Charmel has established a strong market presence and now holds a leading position in the world of women’s lingerie.
Lise Charmel
network
French market: independent multi-brand lingerie boutiques, department stores (Galeries Lafayette, Printemps), chain stores (Orcanta).
International market: five subsidiaries in Spain, Italy, Germany, Greece, and Belgium. Retail distribution in over 50 countries through importers-distributors, retailers, department store chains, and agents. Department stores (Galeries Lafayette, El Corte Inglés).
